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Channel: Direct Mail – Matt Hugg, Copy That Compels
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Worth Considering: 12141

That’s an effective appeal. Maybe like you, I feel like I’m programmed to pick out things in odd places that relate to fundraising. So when I was reading a book called Traffic (Tom Vanderbilt) not long...

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Worth Considering: Write it right: When typos count

Did you knwo that the hunam brain can olok at a sentnece adn desipte the typos, read the txet? English is a tough language to spell. With its roots in German and French, in addition to words that sound...

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Shake the Money Tree!

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Hugg’s Monthly Tip: Have you planned for planned giving?

Have you planned for planned giving? I’ll go out on a not-so-long limb and say that most nonprofit managers (even fundraisers) wake up in a sweat when they hear the words “planned giving.” Too bad....

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Worth Considering: Go long! (with long letters)

Ever notice what people say is often very different than what they do? What seems logical and “intuitive” can be completely wrong. In fundraising you only need to look as far as the mailbox. Time and...

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